FACULTY OF 
SPORT SCIENCES

MATSUOKA, Hirotaka

Master’s Program / SPORT MANAGEMENT / Sport Marketing
Doctoral Program / SPORT BUSINESS SPECIALIZATION / Sport Business Marketing

SUBJECTS

Sport Marketing
Sport Management (Seminar)
Global Development of the Sport Industry
Theory and Practice of Global Sport Management

PROFILE

Hirotaka Matsuoka is a professor of sport marketing in the Faculty of Sport Sciences at Waseda University in Japan. His teaching and research specialization is sport marketing. He is an active Japanese researcher in sport management and marketing and has had articles published in Japanese and international journals. He is a member of the board of directors of the Japanese Association for Sport Management. Dr. Matsuoka earned his doctoral degree in sport management from The Ohio State University in 2001.

BIOGRAPHY

Education
The Ohio State University (Columbus, Ohio, USA)
Ph.D. Sport Management March, 2001
Osaka University of Health and Sport Sciences (Osaka, Japan)
M.S. Physical Education (Leisure and Life-long Sport) March, 1995
Kyoto University of Education (Kyoto, Japan)
B.E. Physical Education March, 1993

Work Experience
9/1998 - 12/2000 Graduate Teaching Associate, The Ohio State University
4/2003 - 9/2006 Assistant Professor, Biwako Seikei Sport College
10/2006 - 3/2009 Associate Professor, Biwako Seikei Sport College
4/2009 - 3/2015 Associate Professor, Waseda University, Faculty of Sport Sciences
4/2015 - present Professor, Waseda University, Faculty of Sport Sciences