FACULTY OF 
SPORT SCIENCES

OI, Yoshihiro

Master’s Program / SPORT MANAGEMENT / Strategic Management in Sport

SUBJECTS

Strategic Management in Sport, Sports Business Strategy, Sports Leagues/Clubs Strategy

PROFILE

Dr. Oi has over 25 years of real-world experience in the sports business, working on the front lines at Dentsu, one of Japan’s leading marketing and communications companies. He’s been deeply involved in sports projects both in Japan and internationally, especially across Asia—focusing on countries like China, South Korea, and throughout the ASEAN region. His main passion and area of expertise is football (soccer), but his knowledge spans a wide range of sports.

What makes Dr. Oi’s work stand out is his unique approach: he looks at sports not just as games, but as a powerful part of business and strategy. He explores how major events like the World Cup, as well as National teams, leagues, clubs, and even individual athletes, are planned, promoted, and managed.

For international students interested in sports, business, and global strategy, learning with Dr. Oi is a great opportunity to gain insights from someone who’s been in the industry for decades. His classes combine theory with real case studies, offering a global perspective with a strong focus on Asia.

BIOGRAPHY

Career:
1993-2025 Dentsu Inc (Sports Business Division)
2025- Associate Professor, Waseda University

Degrees:
Doctor of Business Administration (DBA), Chuo University
Master of Business Administration (MBA), Chuo University
Bachelor of Business and Commerce, Keio University